We all know the importance of a good website, one that reflects our brand identity and can help to boost traffic and drive sales. However, working out the best ways to go about this isn’t always as easy as it might seem. Web design can get incredibly complicated incredibly fast, but having a great website should never be underestimated.
In today’s digital environment, a good website is one of the most effective marketing tools on offer to you. Therefore, it is vital that you are taking advantage of the benefits a great website can bring – from driving traffic to boosting sales and much more besides, your website is the online representation of your brand.
If your website is looking a little worse for wear, it may be time to consider updating. Tap into the latest web design trends and ensure your website is at the top of its game – a modern, up-to-date website is a must when it comes to attracting customers and getting ahead of the competition.
If you don’t have the resource for a full rebrand, there are certain tips and tricks that you can tap into in order to increase the effectiveness and efficiency of your existing website, without having to shell out precious time or money for a brand new website.
Here are a few of the best.
Is your Website Mobile Friendly?
The simple fact of the matter is that websites without a mobile-friendly design just won’t get very far in today’s highly digitalised world. Mobile optimisation is absolutely essential in modern web design – non-mobile sites are already starting to be penalised by Google, which can create serious knock-on effects in terms of search engine rankings and SEO. Google has placed a strong focus on accommodating mobile audiences and is working to tailor its search results in order to favour sites which have been optimised for mobile use.
The quickest way to make your website mobile-friendly is to create a mobile version of your existing site using a conversion platform or mobile plugin. However, unless you are particularly tech-savvy, you could run the risk of encountering problems with your desktop site or new mobile site. If you aren’t fully confident and clued up, it could be worth enlisting the help of a professional to ensure everything goes according to plan.
Is Your Brand Identity Clear To See?
As any digital marketer will undoubtedly tell you, ensuring a strong brand identity that remains clear across the board is an absolute essential. Your business’ brand identity is often the first thing that will come to mind when people think or your business. The brand identity encompasses your business’ name, slogan, logo, and any outstanding or memorable graphics, products or content that is commonly associated with your brand. Building a strong brand identity takes time, but it is one of the factors that will ensure your business stands out from the crowd.
Your website is a key tool when it comes to brand identity. Whether you have already established a clear brand identity across other aspects of your business and are just working to roll it out across the board, or you are having to create a brand new identity and start from scratch, your website should be one of the first ports of call. Make sure that the web design matches the idea you have of your brand, across all aspects from images to content to layout. Over time, as your brand identity grows and develops further, your business will become synonymous with the brand identity outlined on your website, so it is important to get it right.
Engaging Charity Web Design
Although the principles of web design remain the same, a charity website needs special attention due to its unique nature. Most business websites are set up with the aim of driving sales and promoting products or services. However, with a charity, the purpose of the website is to inform and educate supporters about the cause and to raise money for the charity through donations.
Therefore, charity website design needs to be relevant, authoritative, and, above all else, engaging. Donation platforms and fundraising profiles are a must – the trick is to subtly gear the website’s design around donations while still providing useful and informative content that will engage supporters.
If you follow these tips and tricks, you should soon begin to see an increase in traffic, sales and conversions as a result of your newly optimised website. The website is the first point of contact many potential customers will have with your website – make sure yours is up to scratch.