How To Start

  • There are various types of content a website uses that are spread across different types, media and themes- landing pages, videos, blogs, press release section, key pages of the site, to name a few. List out all these content types before you proceed ahead.
  • For the ease of working you can put all the content in a spreadsheet in an organized manner depending upon your goals. The format should have adequate fields the will allow you to quantify or
  • Different parameters you want to track for each content piece like conversion, social shares, and email signup and page views.
  • The target for each content piece (email signups, awareness, backlinks, etc.)
  • The format in which the content was presented
  • Primary topics, targeted keyword and targeted audience.
  • Backlinks, comments and other active engagements received by the content

However, depending upon your individual goals you may possibly like to add more details or keep a leaner structure. Your takeaway is that you should have the required fields allowing you the collect the required information in solid facts and figures and quantify the impact of your content based on the different parameters and align the same with you goals. Making one isn’t easy to be frank and the god thin is that there are a number of pre-built content audit templates that you just need to download to use. Options galore but you just stick to the industry leaders. The templates provided by Moz are highly recommendable because of their wholesome appeal. You can also use the ones provided by Buffer.

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