Before brand management and public relations and marketing and advertising firms dominated the process of creating company logos, there were family crests and city flags and mistresses to draw inspiration from. Here’s a look at the history of some of the world’s most iconic car logos.
No, that’s not a weird cowboy hat on the front of that Camry. In 1989, to mark the company’s 50th anniversary, Toyota redesigned its logo, incorporating three overlapping ovals, with the inner two forming a stylized T and a steering wheel, as well as representing how the “customers’ expectations [horizontal] and car manufacturer’s ideal [vertical] . . . are firmly interlocked to form the letter T,” according to the company. The outermost oval represents the world embracing Toyota.
Like many automobile manufacturers, Audi consolidated multiple companies into a single business during the 20th century. An early logo shows the four original company names (Audi, DKW, Horch and Wanderer) each within their own ring. The text disappeared, but the interlocking rings have remained.
Contrary to Jamal Wallace’s sardonic explanation in the film Finding Forrester, the blue and white roundel does not represent a plane’s white propellers against a blue sky in a nod to Bavarian Motor Works’ roots in constructing aircraft engines in the early 20th century. That myth originated with a 1929 magazine advertisement, BMW spokesman Tom Plucinsky told The New York Times in 2010. The real story is less exciting—the blue and white are merely an ode to the Bavarian flag.
Daimler-Motoren-Gesellschaft trademarked a pair of star logos in 1909 for its German automobiles, one with three points and one with four, but the four-pointed star was never utilized. The iconic three-pointed star was inspired by a symbol Gottleib Daimler would use, and represented the hopes of Mercedes-Benz, renamed after a 1926 merger, to establish motorized domination in three places: The sea, air and land. Kind of like Navy SEALs.
Italian racecar driver Enzo Ferrari was asked to paint a prancing horse (cavallino rampante) on his vehicles to honor fighter pilot and World War I hero Count Francesco Barraca, who painted a similar horse on his plane. Ferrari founded the Scuderia Ferrari racing team in 1929 and kept the horse emblem, adding bright yellow to the background for his home city of Modena.
Featured Image Source: Unsplash/alan King