Design principles are a set of generally applicable laws, guidelines and design considerations. And that reflect the knowledge and experience accumulated over the years by professionals and researchers from different fields. These principles serve as a starting point for the creation and resolution of problems in our designs. In addition, they tend to combine developments in different disciplines, not only related to design, but also to sociology, psychology, physics, ergonomics and human behavior sciences.

In this article we not only want to focus on the use of these principles for graphic design. We will also see how they can be applied if we are web designers. And is that, although at first they may seem two completely separate worlds, they have in common more aspects than we can believe in a principle.


We refer to placing text or any other design element in a format or page in an aligned manner. This helps us create a certain order, organize each of the elements, create visual connections and improve the overall legibility of our design.

Aligning elements that are not close to each other helps us to offer an invisible connection between them. For this reason, while if our design is well aligned it will go unnoticed. But on the contrary, a poor alignment will cause the opposite effect, and it will be noticed almost instantaneously.

This principle is displayed in a multitude of ways. We can align both vertically and horizontally. Align with respect to one of the edges of our work table, or the center of it. Or we can even use the break of the alignment to highlight an element. That is, having a completely aligned design, and that the value element, or to which we want to give importance, is clearly displayed outside of that alignment.


The contrast allows you to emphasize or highlight one or several key elements of your design. We create this contrast by showing two totally opposite elements. But not only with respect to its color. For example, with well-differentiated typographies, as we have seen in some of our articles, different thickness of lines, or the scale of the elements.

The contrast has a basic role if our purpose is to organize the information on the page. At the same time we want to guide the reader to where we want him to look in the first place. It will serve so that our point of interest becomes a focal point of our design. Therefore, the best thing to do is to stop using subtleties, and let the contrast show in an obvious and striking way.


Each element of the design has a visual weight. And using this visual weight, we can create a balance in our composition. This is a very important part to take into account, since people, in a natural and unconscious way, look for a balance, both in our lives and in everything that surrounds us.

Finding this balance is an essential part in the work of a good logo designer services Dubai or web designer. If we succeed, we can direct the reader’s gaze wherever we want. In addition to communicating correctly the message we want to launch. Because after all, that is one of the purposes we want to achieve.

Although also the lack of a balance in our designs makes us evoke certain emotions in people. Of course, although it may seem that certain works or designs are unbalanced at random, if they achieve their purpose will take a job and experience behind to achieve that supposed chaos.


The proximity within the graphic design helps us, grouping certain elements, it is obvious to the viewer that these elements are related. And the elements that are not related or are different, we must space them to emphasize their lack of relationship.

This is because human beings tend to organize elements in logical groups, since they serve to maintain a certain logic and order. And this principle is just a way to formalize this innate order that we have. And that serves to communicate with others more easily.

For example, if we have to design elements that contain texts, it is appropriate to create logical groups of information. And together with the information we already have about the use of the hierarchy, order them appropriately. And speaking of text, we must not forget either the importance of creating a correct text structure, which is at the same level as our design. Because if we do not have it, it can spoil our work completely.


If what we are looking for is to create a unified and cohesive design, the repetition of certain elements and / or characteristics will be our best ally. Especially when you are creating a brand or a series of images.

This principle, we can bifurcate them into two parts: repetition and patterns. The first one is clear, for example, in a web design. And, we always choose to repeat the same design and placement of each of the elements in the same place. This makes the visitor feel more comfortable and improve their user experience.

The patterns are nothing more than the repetition of several elements. These are quite common in backgrounds of websites or applications. They help us make the background a whole, but not so boring that when we use a background with a flat color. If you want to know how to create a pattern, do not miss our article on how to create patterns in Illustrator. It sure helps you.

With all these principles in mind, it will be easier for you to face any design, whether we are talking about graphic design or web design. And we can make sure that they work and cause the effect that we want in all those people who are going to consume it, or are going to make use of it.

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