When you are opening a business or looking to re-brand an existing business, the logo design is where many people start. Designing a logo can take time because you want to make sure that you are creating the best logo design for your business. While many brands use a picture or a combination of words and images, typographic logos have been making a comeback in the last few years. Here are just a few reasons why you should think about using a typographic logo design for your business.
They are Easier to Design without the Help of a Graphics Designer
If you are just opening a business, you may want to spend money on a custom made logo by a graphics designer. However, you may not have the budget to hire a professional graphics designer. A typographic logo can be easily made using a logo maker app, and you can most likely make an amazing logo yourself. There are many great guides that you can follow to create an amazing logo with just a little work and the right logo online maker.
They Stand Out
Think about all the logos that you see in the run of a day. The most memorable logos are simple images and logos with mostly text. This is because there are hundreds of text fonts and ways that you can use them. Samsung is a great example of a business that has a stand out text logo with its bold, capitalized letters. McDonalds has been using the same M and font for a long time, which has made it immediately recognizable around the world.
Easy to Change
The reality is that most businesses have more than one logo in the lifetime of the business. Updating a text based logo is simple because you can change the font, size, color, or layout in just a few minutes. Most companies that have a text based logo will change the layout, color, and size over the years, but will keep the fort the same, so customers will still recognize the logo.
Better Printing of the Logo
The major benefit of choosing to use a text logo is that they are easier to print most of the time. This is because most printers are designed to print text and not images. A text logo will print clearer and can be easily used on many kinds of products. This can save time and money on printing company products because you can be sure that a test print is going to look like the image.
You can have Fun
There are a lot of creative ways that you can use text in logos. During the creation of your logo, you can play around with the layout and see what you can come up with. You should also think about using plays on words in your logo.
A typographic logo design is a great option for any business. Even though you are only using lettering, there are many creative ways of using this limitation to your advantage. There are many striking typographic and Alphabet logo designs around the world, so you should try to make yours unforgettable.